The Mistakes Commonly Made With Adwords
One of the largest blunders Adwords users commit doesn't have to do with their advertisements or even their keywords. You guess it, some campaigns don't succeed even though the ad is designed perfectly. That's because there must be a landing page that people can go to once they click your ad. You will only want to take people to your homepage as long as it's set up like a landing page, with nothing else going on. In other words, your traffic's landing page with AdWords has to be in sync with the ad. It must include elements that are included in your ads. You must make sure your traffic doesn't need to search around for what they came to find. They must find it instantly. Making people work online is a good way to lose traffic and sales.
Not utilizing Adwords negative keywords is another huge blunder. Would you like to know why? Simply because you can save a lot of money by excluding all those keywords that you don't want. It doesn't make much sense to have people clicking on free ads when you're trying to get them to buy from you. Why wouldn't you want to do this if it brought you a lot more money? Besides that, you're not only trying to make more money, you're trying to stop yourself from losing, too.
You should never just rely on one ad to give you the results you're after. You might have the best copywriting skills in the world but still you will have to create multiple ads so that you can rotate them as the traffic rolls in. This will allow you to find the ads that work, and then switch them out of the ads that don't convert at all. Changing your ads to make them better will give you better results. You will also be able to use testing to see which of your ads work in which markets. Above all, Adwords isn't essential to get traffic to your site, but it's very handy as long as you know what mistakes to stay away from. Adwords is the superior means to getting the traffic you want, bottom line.