Successful Internet Marketing - Part Two: Setting Up an E-Mail List

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As we discussed in part one of this article series on web-based internet marketing for your real estate business, it's of the utmost importance that you set up multiple squeeze pages in order to collect contact information from people who are interested in your services.
Once you've successfully done that and begun to generate leads, it's time to start helping those leads bear fruit.
This is naturally going to be done via e-mail in the beginning.
However, you shouldn't make the mistake of thinking that this is spamming in any way, shape, or form! It's far from it in that the people you'll be contacting have not only voluntarily opted in for the opportunity to hear from you, but they've also confirmed their e-mail address at some point during the process.
Once that happens, you're in the clear to send as many e-mails as you'd like.
However, it's important to understand that there's still a fine art to e-mail marketing.
Make sure contacts can also opt out It's your obligation as an ethical businessperson to always give your contacts the option of using your services or being part of your contact list.
This means that just as you gave them the option to opt in, you need to provide them with the choice to opt out as well.
Make sure that each of your e-mail blasts or newsletters includes a link that can be clicked if they wish to cease contact and stop receiving information from you.
Many of the marketing services you may choose to take advantage of will take care of this for you.
Be personable with your contacts As is the case offline, people connect best with people and organizations that can successfully make a personal connection with them.
All of the content in your e-mails to your leads should be written and worded as if you're writing to a friend or family member.
If you're a natural when it comes to successfully capturing that tone, then that's wonderful.
If you're not, consider hiring a freelance writer or web marketing professional to help you make sure you're making exactly the impression you want to.
Give your audience something of value All of your e-mails should actually give the reader something of value for opening them and reading through them in the first place.
It can be advice, news, or simply helpful information as it relates to their everyday lives.
Not only will valuable information help make sure your e-mails are anticipated and wanted, but it will help instill confidence in your readers in regards to your services.
Stick to a set schedule Last but definitely not least, you will need to send your e-mails according to a set schedule.
Ideally speaking, that means twice a month, but no more.
Twice monthly e-mails allow you to forge and maintain an ongoing connection with your readers in a way that doesn't feel excessive or overly intrusive.
As with everything in the marketing business, success in this arena is all about striking and maintaining a balance!
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