Internet Marketing for Business
Because of this increased accessibility, how you represent yourself on line is vital.
Social media allows customers to interact with us directly 24/7. Whether it's through your Facebook page or through Twitter, they have a public platform from which to vent their anger or show their pleasure.
To help ensure your business is always seen in a good light, I have put together 3 simple steps for you to follow.
1. Thank you
Two words that are simple but very powerful. When someone retweets, comments on your blog or leaves a message on your Facebook, say thank you. It doesn't take a lot of effort and shows your human side and as someone who cares and is approachable.
Because it's so easy to speak your mind online, it's also worth keeping an eye on the internet to monitor what people are saying about you. A great tool is socialmention.com, you can set up alerts on your name or business name. You'll then get emails when there is a mention of you on the internet.
Blogging will help you add value to your customers, provide great information and position yourself as an expert in your field. But you'll only attract readers if you write about what they want to read.
As a freelance copywriter I use my blog to talk about copywriting, marketing and social media, all topics business owners find useful.
People only want to know what's in it for them. Writing about the benefits of your product (i.e. the positive effect it will have on their lives) will draw them in. Talk about a products features and they won't be interested. It is the benefits that sell.
Even though you sell online, at the end of the day people will always buy from people so you have to come across as genuine, trustworthy and generally likeable.
When constantly creating marketing messages for your business it's very easy to lose sight of what's important - your customers. Keep them in the forefront of your mind and you won't go too far wrong.