Tackling the Top Five Excuses For Not Using Video Marketing
- "I don't have the right equipment!"
<blockquote>Let me ask you this; do you have access to a computer? If you answered "yes," then you have all the equipment you really need. Yes, a camera helps, but it doesn't even have to be a fancy camera. Anything that can record a video which you can then upload to your computer will get you started, even your cell phone! If your computer has a webcam, you can use that. Even if you don't have any of these alternatives, in a minute, we will look at a way in which you can create a video without using ANY kind of camera at all.
- "I don't look good on video!"
<blockquote>First of all, we are not talking Hollywood here. So, you don't have to look like a movie star in order to be successful as a video marketer. Remember that people watch films to cater to their fantasies, but they watch videos to peak into someone else's reality. They are curious, that's what you want to capitalize on. But, if you're still uncomfortable with getting yourself in front of the camera, there are ways for you to use video marketing. Sites like Animoto and Jing allow you to create great videos using pictures and/or screen captures. All you do is put them together, and maybe do a voiceover. That's it! No one ever sees your face!
- "I don't have content!"
<blockquote>Are you alive? Then, you have plenty of content! Whoever said the videos have to be about marketing, or about your product? In fact, it is the videos that have very little to do directly with the business that usually attract people to you and your content. Lifestyle videos are awesome. Formulate opinions, give advice about anything you feel knowledgeable about. If you learn something new, or if you spend three hours trying to figure out how to do something online, make a video sharing that newfound knowledge with the rest of the world! If you just read an awesome book that helped you or moved you, tell others about it! See, there's plenty of content out there. You just have to keep your eyes open!
- "Who would ever listen to me?"
<blockquote>Well, no one if you have that attitude! The key here is to provide value, meaning don't just sit there and "um" and "ahh" for five minutes. Talk as though you're talking to your best friend. Be honest and real! If you haven't made a million bucks online, don't talk about making money. Focus on your lifestyle and/or mindset changes. Repeat what you have learned, share what you are doing. If you act with confidence, chances are no one will even be able to tell that you just learned what you are videoing about. You don't have to tell people you're a newbie. Besides, we all had to start somewhere. Right?
- "I don't have the time!"
<blockquote>If this is your excuse, then I am going to be very blunt with you and tell you to quit marketing right now! We all have the same 24 hours in a day. We all have to eat, sleep, tend to our families and do all the other things that pertain to being human. I don't think I know of any serious entrepreneur who doesn't have stories of sleepless nights and multiple sacrifices done to get their businesses off the ground! What makes you think you're any different? Your business will grow in proportion to the effort and commitment you put into it. So, it's not a matter of HAVING time, it's a matter of MAKING time.
What are you waiting for? Grab your camera and get to work. We have tackled the top five excuses for not using video marketing. If you can come up with more excuses, then go to bed, and wake up to the "rat race" in the morning. As for me, I AM going to make some more videos. Guess which one of us will feel better in the morning?