Free Advertising - Promoting Your Website Without Blowing the Budget
This allows potential customers to be able to find your product when they are looking for it.
This is known as pinpoint marketing and is much different from offline advertising.
Radio and television advertising is putting the product out there to the masses whereas pinpoint marketing puts it only to those who are truly interested in your product or your business.
Pinpoint marketing is basically the process of sending the right message at the right time to produce actual results.
People using the internet are usually looking for a solution to a particular problem so when you put your product or service in front of them at the right time, you have a potential customer.
Another type of marketing is called day-part marketing.
The placement and timing of ads has become so crucial that some companies sell advertisements in 'day-part' which means that you specify the time of the day that particular advertisements are viewed so that you reach your target audience more effectively.
There are also embedded marketing messages.
Studies show that internet users are less time surfing the internet and that time spent is focused and deliberate.
When people want a solution to a certain problem, such as a health issue or taking a vacation, they often look online for the answers.
This is why it's important for you to put your product or service right in front of them whenever you can.
One of the key problems with internet marketing is establishing credibility.
Because of the number of scams out there, people are wary of whom they do business with, particularly if the company is unfamiliar to them.
Therefore, you must establish credibility by making your company name and logo familiar to users.
This can be done by setting up a shopping cart with Yahoo.
This not only sets up the technology of a shopping cart but also affiliates you with a familiar online company thus giving customers confidence in you.
Another way to build credibility is to swap content.
By positioning an article that includes a link to your website on another website that is at the top of the field of your industry you increase your chances of credibility.
This then increases the potential of your sales.
More and more companies are trading free mention on their website for good content.
This way the content contributor gets targeted and free advertising for their product or service, and the company that is posting the article (and the link) can feature content that is informative and valuable.
Article writing is a great way to get leads.
When a potential customer reads your article, you establish yourself as an expert in your field.
If the customer links to your website, you have the potential to generate sales.
It is important to remember that people using the internet are wanting immediate results so your advertising message needs to be appropriate, concise, and to the point.
You need to think about who will be accessing the website where you post your article.
Another way of getting product information out to people is by using links, banner ads, coupons, and swapping articles.
Extra content on your website will give you more credibility while having your articles on other websites will lend your company a position of authority.
Another common way to find new websites is by word of mouth or viral marketing as it is known on the internet.
This is often done via message board postings or by emailing friends though the number one way is through search engines.
It works on the same concept as funny jokes and so forth in that it is forwarded all around the world via email.
Effective viral marketing can turn an unknown company into one that is known all over the internet world.
Simply setting up an email signature with a marketing message within it means that this will be attached to any email you send.
Message boards and chat rooms are great sources for viral marketing to flourish particularly for people under 25.
In chat rooms people share ideas and concepts and can lead to some great leads for your company.
When potential customers recognize your logo or company name you're on your way to gaining trust, credibility, and the close of a sale.
These are just some of the ways you can get free advertising.
By surfing the internet, you will no doubt find more so don't be disheartened by the cost of advertising.
Take advantage of the free stuff.